If you have a personal profile, you need to log out of it before you can create a new account. To create a brand new Pinterest for Business profile, just follow these steps:
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If you’ve already set up a Pinterest personal profile, skip on to step #2 to find out how to convert your personal account to a business profile. Ready to start Pinning? We’re going to take you through all the steps to get you set up with your Pinterest for Business profile! #1: How to Create a Pinterest for Business Profile If your target audience is on Pinterest and you haven’t tapped into it as part of your business strategy, you could be missing out on the chance to reach potential new customers every time they log on! Setting Up Your Pinterest for Business Profile When it comes to spending power, a recent survey by Pinterest found that 93% of Pinners use Pinterest to plan purchases, and 40% of Pinners have a household income of $100k+.įor businesses, that’s a huge amount of users ready, willing and able to spend based on what they discover on Pinterest. The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors and travel, so there are touch-points for a huge variety of users. millennials use Pinterest every month, and of its global audience, 66% is female aged 25-54. So let’s start by taking a closer look at Pinterest’s audience: That’s why it’s important to take a look at who is using Pinterest, and if this group matches your business’ target audience! Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.īut with 200 million monthly users, Pinterest may not be a social media power-house if you compare it to Facebook and Instagram audiences. When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy.Īdding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase.
The demand was directly tied to the #ios14homescreen redesign trend that was also being shared across social media as users showed off how they were using iOS 14’s new widgets, along with matching wallpapers and custom icons for app shortcuts to give their home screen a new “aesthetic.”ĭuring this time, Pinterest says it saw searches for ideas like “indie ios 14 homescreen” spike by 15x in the week following the iOS 14 launch compared with the week prior, while searches for “iPhone aesthetic” were up by 19x.When using Pinterest for business, you should always include a link to your website with each pin – this could be a blog post, an online store or a company website. Though third-party estimates disagreed on which day the new record was achieved, multiple firms saw an outsized number of new users downloading the Pinterest mobile app.
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Last month, Pinterest broke its daily download record when it saw more than 600,000+ downloads in a single day. Today, Pinterest is more directly joining the home screen customization trend with its own iOS 14 widget of its own.
As iPhone owners began customizing their iOS 14 home screens with new widgets and custom icons, Pinterest iOS downloads and searches surged as the app became a top source for design ideas and inspiration.
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